![]() On the flip side, EMI Music Publishing banned the ringtone versions of 300 songs. "I think it's going to be a tremendous benefit to us." "It's a great way to get people talking about the songs," said Stephen Rifkind, chairman of the rap groups' label, Loud Records. Rappers Wu-Tang Clan and Mobb Deep recently became the first music artists to release tracks from upcoming albums in the United States as a ringtone before the songs are available in stores. We've tried to keep it simple for the customer, keep the pricing simple, so it enhances the user experience."īut while some artists are embracing the idea of ringtones, not everyone is pleased. "The usage has exceeded our expectations," said Dahna Hull, Cingular's director for consumer product development. ![]() Sprint PCS recently joined them, and others are reportedly poised to offer custom ringtones. A trio of wireless carriers _ Cingular, AT&T Wireless and VoiceStream _ started offering ringtone services this summer. Catchy ringtones are more popular in Europe, where consumers are expected to shell out nearly $1-billion this year so their phones ring with tunes such as the James Bond theme.Īnd that's music to the U.S. It's a $350-million business in Japan, where teenagers race to become the first in their group to download the latest hits.ĭistinctive ringtones are considered an accessory that says as much about the user's personality as the cartoon characters that dangle from the phone, keychain-like, or its custom faceplate. Downloadable ringtones are golden oldies in Europe and Japan, which regularly pass the United States on the early-adopter curve when it comes to cell phone innovation.
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